TOVE STYRKE “MISTAKES” SWEDISH SINGER-SONGWRITER TOVE STYRKE RELEASES NEW SINGLE “MISTAKES”
(New York, NY – September 15, 2017) Today, Swedish recording artist Tove Styrke has released a brand new single “Mistakes” along with the lyric vide. Co-written and produced by fellow Swede Elof Loelv (Rihanna, Zara Larsson, Icona Pop), “Mistakes” is available now at all digital retail providers via Sony Music Sweden/RCA Records.
Tove says about “Mistakes,” “Sometimes you need chaos to feel in control. I mean, if I can shake myself around a bit that proves to me that I’m not powerless in my life. Even when it feels that way. Mistakes can be about a person or yourself or just life in general. But I guess the point is that you don’t need to be perfect and that there’s something valuable in letting go of the person that you think you are or should be. Maybe all mistakes aren’t mistakes.”
Released April 2017, previous single “Say My Name” was praised by music media, artists, blogs and influencers including nods from Elton John to Lena Dunham. The track currently has over 9.4 million Spotify streams and was Tove’s first single since her 2015 U.S. debut Kiddo. “Say My Name” has garnered significant buzz, reaching #11 on Spotify’s US Viral 50 chart and #12 on the Global Viral 50 chart. Additionally, the track is Lorde-approved, as the singer included the track on her “Homemade Dynamite” Spotify playlist. The song was also #1 on Hype Machine and has received stellar press coverage, with outlets such as Pigeons and Planes coining it “a summer hit” and Noisey calling it “the best song ever made by a person.”
A platinum selling and Grammy nominated artist in her native Sweden, Tove Styrke has been on a fast rise since the release of Kiddo, bolstered by striking lead single, “Borderline,” as well as strong follow-ups, “Ego” and “Number One.” The album paved the way for a full North American headline tour, SXSW appearances, a performance on Late Night with Seth Meyers and widespread critical acclaim. As Pigeons and Planes exclaimed, “Tove carries herself in a way that makes it impossible not to smile throughout the show. She’s fun, a little weird (in a good way—think MØ, Grimes, Björk), and totally captivating.” Noisey added, “…The Swedish singer is coming back louder than ever,” and NYLON called her “…one of the country’s biggest up-and-coming singer-songwriters.” Tove Styrke first landed a record deal with Sony Sweden in her late teens, which led to the 2010 release of her debut album, Tove Styrke. Since the release of Kiddo, Styrke has stayed busy in the studio as well as touring with Years & Years and a UK television performance on Top of the Pops with Alan Walker.
TO BUY OR STREAM “MISTAKES”:
Apple Music: http://smarturl.it/ToveStyrkeMistakes/applemusic
Amazon Music: http://smarturl.it/ToveStyrkeMistakes/amazonmusic
Google Play: http://smarturl.it/ToveStyrkeMistakes/googleplay