Pacific Avenue – Unveil Bona Fide New Single ‘Easy Love’ And Accompanying Sugary Video Clip

by the partae
Pacific Avenue - Unveil Bona Fide New Single 'Easy Love' And Accompanying Sugary Video Clip

SUPPORT FOR ‘EASY LOVE’

“Stripped back garage rock with real attitude.”
Clash Magazine (UK)

“Pacific Avenue could conquer the world with ‘Easy Love’, it’s pure joy and singing along to it feels so damn good. It’s easy love when it comes to this song!” – 5/5 stars
Declan Byrne – triple j (AUS)

“How did you pack so much into one song?! It’s full to the brim with warm guitars and hearty vocals and lyrics that you can’t help but imagine being sung along by a big festival crowd.” – 4.5/5 stars
Abby Butler – triple j Unearthed (AUS)

Added to rotation on triple j Unearthed

Added to Spotify playlists ‘New Music Friday’ (AU/NZ), ‘Rock Out.’, ‘Local Noise’ and ‘Broad Chords’

 


Following on from their well-received single ‘My Hero’, Kiama-based indie-rock quartet Pacific Avenue have just revealed their authentic new single ‘Easy Love’ – produced and mixed by Jack Nigro (TOTTYThe Sea Gypsies, Vacations), and mastered by Leon Zervos (The Jungle GiantsAmy SharkHoly Holy).

‘Easy Love’ opens with crunchy guitars, tranquil drums and stoic bass, before the cherubic vocals of Harry O’Brien add to the gracefully rich texture of the song. A dynamically expressive verse makes way for an impassioned chorus complete with delicate vocal harmonies and a touching lead guitar line. Paying homage to their influences with an exquisite solo and an extensive outro, the song’s message touches on the simple intricacy of love.

O’Brien talks about the story behind ‘Easy Love’:

“Whilst love can be an entirely complicated mess, it’s also the easiest thing we do. Running into someone, unexpectedly at that, and finding that you don’t need to try being anyone but yourself, is a very sweet thing and is something that’s worth holding on to. Regardless of who you are, love is love, and that’s what we hope to convey through the song and the video clip.”

Alongside the release of the track is the wistful accompanying music video – filmed, directed, and edited by Tasman Wilson. Shot predominantly in Kiama on 16mm film, creating an antiquated aesthetic, the clip features footage of the band members doing random acts of kindness for their community locals and cruising adventurously in a vintage Pontiac, punctuated with the nostalgic scenery of live performances and young couples frolicking and partying. The vibrant candidness of the video is a nod to the song’s message that love has no limits and can be found in a myriad of ways.

“A lot of thought and work would go into the shots as lighting and movement had to be spot on due to limited amount of film,” explains O’Brien. “Although it was quite a meticulous process, we managed to film the majority of the clip in one day, starting at 5am in the morning and ending at midnight. Safe to say we were exhausted by the end.”

To coincide with the release, the band will embark on an Australian headline tour, playing shows in AdelaideFremantleMelbourneBrisbane, and Sydney. This continues on from an earlier East-Coast run of shows, including a sold-out Lansdowne Hotel performance, and relentless regional touring, having shared stages with Ruby FieldsOcean AlleyThe Wombats (UK), SkeggsLime CordialeThelma PlumTash SultanaBritish IndiaMissy HigginsThe Vanns, and San Cisco. They have also appeared on the main stages at Australian boutique festivals Lost Paradise, and Yours And Owls.

Previous singles have been widely embraced by the likes of SpotifyApple MusicPileratsNMELife Without AndyCool AccidentsThe SoundcheckForte MagAAA Backstage, and Happy Mag. They have also seen radio support from triple jtriple j UnearthedFBi RadioSYN FMRadio Adelaide2RRRPBS FM, and Aussie Music Weekly.

‘Easy Love’ is available worldwide now

PACIFIC AVENUE
‘EASY LOVE’ AUSTRALIAN TOUR

FRI 28 MAY | GRAVE EMILY HOTEL, ADELAIDE SA
SAT 29 MAY | MOJO’S BAR, FREMANTLE WA
FRI 4 JUN | HOWLER, MELBOURNE VIC
FRI 18 JUN | WEST ROOM, BRISBANE QLD
FRI 2 JUL | OXFORD ARTS, SYDNEY NSW

FOLLOW PACIFIC AVENUE

FACEBOOK | TWITTER | INSTAGRAM | SOUNDCLOUD | SPOTIFY | APPLE MUSIC | WEBSITE
 

Leave a Comment

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.