The track is a manically high energy and anthemic piece of synth-rock, with a punchy ear-worm chorus and scything vocals.
‘I wrote Eyeliner when I was at rock-bottom and involved in some really toxic relationships.’ says lead vocalist Patrick. The lyric “Sitting on my bedside, I need to ask myself, where to my ambition go?” is literally what I did everyday at the time.’
Gone Sugar Die are Patrick McWilliams (vocals, drums and synth) formerly of The Cut Losses and Mike Hindert (bass) who was previously a notorious member of hit NYC band The Bravery. McWilliams has recently become a voice for the penalized youth of his native Canada after speaking out against backlash from an alleged ‘Party Bus’ incident that was falsely reported to have caused violent scenes in Vancouver city. He has also previously received a letter from the office of John Horgan, the Premier of British Columbia, to recognize and commend his activism, charity and advocacy work.
Eyeliner is released on September 18th via Pet Shop Records and is the first new single from a forthcoming EP by the band. The track was exec-produced by Skip Curtis and the music video was made by the band’s bassist Mike.
Gone Sugar Die have toured the US and Canada and are planning another run of live performances as soon as it is safe to do so.