LORETTA RETURN WITH DREAMY NEW RELEASE ‘WHEN I SAW U’

As they continue to unveil a deeper insight into their next full collection of music, Sydney’s Loretta give fans another taste: this time in new track ‘when i saw u’.

Following on from some stellar releases in 2021 with ‘Late Night’ and ‘Bad Luck’, the trio demonstrate consistency and depth when it comes to their songwriting and elevated approach to producing music with ‘when i saw u’.

Loretta have become known for indie music interwoven with alt-pop tones that can oscillate easily between the brighter glimmering modes of The 1975 and the driving pop stylings of acts like LANY, No Rome and The Neighborhood. With a song like ‘when i saw u’, Loretta remains in a space focused on love and the nuances of relationships, yet here they dive deeper on themes of acceptance and self-realisation.

Says vocalist and songwriter Ellis Hall of the band’s new single, “‘when i saw u’ is a chapter on acceptance and forgetting what made you feel so lost in the past. It’s basically about how there’s no substitute for physically being in the same room with somebody – the moment when all of the fights and misinterpreted texts fall away at the sight of the person you love.”

The vibe for the ‘when i saw u’ music video came together with videographer and director Chris Lanzon at the helm. Filming took place in Artarmon, with the crew kept to the band’s friends. The shoot was tight, the energy replicating the carefree nature of the song.

“We wanted to really capture the feeling of music with this video. We got together with Chris [Lanzon] and came up with the idea for the video pretty quickly, drawing themes from the song and some external references to help capture something really meaningful. The process was also really enjoyable, had a bunch of our friends there, the energy was really high and once we had everyone’s roles and parts down, we got it all done in a few takes.”
Loretta