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‘On My Own‘ continues Jye‘s collaboration with Director Levi Cranston, who of the music video shares, “I wanted to achieve something new in a visual canon, to refresh some imagination, and create a reflection. I wanted to funnel the artist’s intentions, affinities and desires through a looking glass, and the Surrealists are the best for this. This piece could not exist without the backing to hire a team of young professionals who came onboard, desensitised my neurotic vision, and excelled. I owe that to Jye, who allowed me to dream and trusted me”.
Premiered via triple j Unearthed this morning, Jye reveals the inspiration, “At first glance, it comes across as a sad breakup song, (and if anyone connects with it as that then that’s cool with me!). I wrote this when I was feeling really f***ing good, when I had fully moved on from a relationship”.
After releasing under different monikers and even initially being afraid to sing, Jye‘s first single under his own name ‘Beachy Girl‘ emerged in 2017 as a Youtube discovery sensation, and his bedroom productions were quickly amassing over 25+ million plays online. Although best known for widely-streamed singles including the Spotify hit ‘A Shitty Love Song‘ (made on a whim in just 20 minutes), it’s clear that his debut album, Sleeping In, due out in 2022, is an awakening for the musician, featuring an easy confluence of soul-baring honesty and sunbaked production. Sleeping In is an apt introduction into the world of Jye, whose genre-hopping sound is propelled by the momentum of his previous releases and personal life.
‘On My Own‘ is out now, buy/stream it here.
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