Hovvdy announce new album “True Love”, share title track

Today, Austin TX duo Hovvdy (pron. Howdy) have announced their new album and Grand Jury / Inertia Music debut, True Love, with a video for the album’s title track and lead single. The album was co-produced by Andrew Sarlo (Bon Iver, Big Thief) and recorded at his studio in Los Angeles throughout 2020.

Hovvdy’s fourth album follows a surprisingly folksy and beautifully determined course, just hinting at the lo-fi layers of the project’s DIY origins. A nod to their roots and a reach for more, True Love maturely embraces the best of the duo’s hyper-genuine, chin-up qualities.

The album’s on-the-nose title encapsulates the LP’s elemental look at relationships – familial, romantic, friendly – and that desire to capture them in a bottle. Since the release of their last album, both Charlie Martin and Will Taylor have married their partners and Will became a father.

“For each Hovvdy record there’s always been a song that kinda shocks my system, kinda jolts me into a brand new and inspired place. This was definitely that song for me” says Martin of the title track. “remember writing it and feeling a rush of excitement — crying a lot honestly. it feels so good to express love and appreciation when you really fucking mean it. but it’s hard to feel worthy of love, of something so rare, and all we can do is try to measure up — that’s what that last part is all about”

True Love is available for pre-order now and out October 1st on Grand Jury / Inertia Music.

Last year, Charlie Martin impulsively wrote T-R-U-E L-O-V-E in all caps across the top of what would become the title track of his and Will Taylor’s fourth Hovvdy album.

Charlie and Will first met at a baseball game while touring with other bands, both as drummers. Back home in Austin, the pair connected over shared sports-centric upbringings in Dallas and, most prominently, likeminded batches of solo songwriting. The interlocking tracks would become 2016 LP Taster, introducing a comforting sonic push-and-pull continued in the innate melodies of Cranberry (2018) and the propulsive storytelling of breakthrough Heavy Lifter (2019).

Charlie and Will add: “This collection of songs feels to us like a return to form, writing and recording songs for ourselves and loved ones. Spending less energy consumed with how people may respond freed us up to put our efforts into creating an honest, heartfelt album.”

Throughout 2020, the band visited Sarlo’s small Los Angeles studio to put down their biggest- sounding record yet. Trusted guidance freed Charlie and Will to play to their strengths on essential elements – an upright piano, an acoustic guitar, a few keyboards. Songs harken to the duo’s Southern totems of Townes Van Zandt and Lucinda Williams, with longtime collaborator Ben Littlejohn adding pedal steel and dobro for subtle drawl. Will calls True Love “the other side of the coin” from past LP Heavy Lifter’s tweaked pop, reflecting instead on the sturdy strums of sophomore Cranberry.

“Sarlo heard things in our individual production styles that we might otherwise feel self-conscious about, but he would lean into them,” says Charlie. “We knew we could come in with a very stripped- down acoustic guitar song and it would end up being expansive and vast. I felt really confident in letting this record be as tender and beautiful as we could make it, knowing there would always be a layer of darkness in there.”

‘Blindsided‘ embodies the bespoke Hovvdy balance. Charlie’s waltzing piano lines and classical bedding make way for punctuated vocal assurances. Will’s textured guitar downbeats also softly power syncopated storytelling on ‘Lake June‘. Channeling the warmth of new fatherhood, he repeats “I love you so much” at the song’s center.

In the exuberant rush of title track ‘True Love‘, Charlie references his old Cranberry-era song ‘Colorful‘ – a wizened callback to a growing catalog, forever morphing in hindsight. Shaking off any nostalgic haze, the new album’s immediate production places their detailed scenes surely in the present. There’s flashes of a magnolia tree, a Tom Thumb, a cross on a trailer. ‘Around Again‘ frets over the fleetingness: “Memory won’t let me take a picture / Turn to me and tell me you’ll remember.”

“It’s about resiliency and appreciating the little moments, even when the big picture can be daunting,” says Will. “I’m proud of how we let the songs and the feeling of the record do the work for us. Even in somber moments, the joy behind the music is noticeable, and that’s what makes it special to me.”