House of Vans Joins Apple Music’s Circle of Curators
Launching November 2017
Costa Mesa, CALIF. (November 30, 2017) – Building upon an unwavering commitment to creative expression, House of Vans has joined forces with Apple Music to unite a global audience through a dedicated Curators profile, which will host bespoke music selections and specially curated content.
House of Vans is the physical manifestation of the culture and creativity at the heart of the Vans brand, a unique and participative space for all. With permanent venues in Brooklyn, Chicago & London and pop-ups in Hong Kong, Shanghai and São Paulo, House of Vans brings the four pillars that define the brand – actions sports, art, music and street culture together under one roof.
Through live music sets and gigs, House of Vans has brought an incredible roster of some of the biggest music acts in the world, from Metallica to the Foo Fighters, Rise Against to Public Enemy, Nas and many more to a global audience.
As Vans continues to honor over 51 years of “Off The Wall” and foster a rich heritage strongly committed to music, what better way to bring together fantastic music acts old and new via one platform that can be accessed from wherever you are in the world.
The House of Vans Curator Profile on Apple Music will showcase the best of House of Vans. Amongst other picks from the wider global editorial team, House of Vans’ curator profile launches with a mix of heritage Playlists and flagship series:
- ‘Since 66: History of Vans Music’ – a playlist of 66 songs spanning Vans’ rich musical heritage
- ‘Office Stereo’ – a monthly Playlist series to showcase what music is hot in Vans offices around the globe
- ‘In Residence’ – a monthly Playlist series curated by Vans Family Members such as Vans Pro Skater Kyle Walker
The House of Vans Curator Channel will launch on AppleMusic.com/houseofvans this October, and join an exclusive circle of Curators including Rolling Stone, VICE, MTV, Pitchfork and Hypebeast.
For House of Vans updates, visit houseofvans.com
Vans®, a VF Corporation (NYSE: VFC) brand, is the original action sports footwear, apparel and accessories brand. Vans authentic collections are sold globally in 84 countries through a network of subsidiaries, distributors and international offices. Vans also owns and operates more than 600 retail locations around the world. The Vans brand promotes the action sports lifestyle, youth culture and creative self-expression through the support of athletes, musicians and artists and through progressive events and platforms such as the Vans Park Series, Vans Triple Crown of Surfing®, the Vans U.S. Open of Surfing, Vans Pool Party, Vans Custom Culture, Vans Warped Tour®, and Vans’ cultural hub and international music venue, House of Vans.
Vans, “Off The Wall” Since ’66