COM TRUISE shares AI video for “Propagation” ahead of UK & Irish gigs in November

by the partae


– Shares video for Propagation
– Tours the UK & Ireland in November
– New album ‘Iteration’ out now on Ghostly International

Ahead of his UK tour this November, Com Truise – aka Seth Haley – shares the music video for the song “Propagation”, taken from his new album ‘Iteration’ which is out now via Ghostly International.

The video is a Black Mirror meets The Stepford Wives  piece of cinema that helps to visualize the song in a uniquely modern way. It touches on our increasingly dependent relationship with technology and the consequential disconnect with humanity.

Speaking on the track, Haley says; “Propagation, as defined, is the proliferation of a new concept or idea. in the context of “Iteration”, it’s the main character’s creation of new conceptual selves, new identities to escape oppression, and disbursing those ideas through the space narrative. It’s a wistful space ballad…. ”

Directors Karrie Crouse and Will Joines commented: “Com Truise’s music is so strikingly cinematic; it felt like the images of this woman trapped in her glass cage, and her growing unease, were conjured directly from the song.  We decided to avoid the music video tropes of fast cutting, and coverage from a thousand angles, opting instead for a series of filmic tableaus that would cycle, allowing the audience to breathe with each image, dread seeping into the most domestic of scenes.  We used creeping zooms to hold tension, building the energy and building the energy until…both the song and our heroine break.”

Propogation is taken from the album ‘Iteration’, released on Ghostly International earlier this year. It’s on Spotify,BandcampiTunes and the Com Truise online store.

Following a US tour with Nosaj Thing this Autumn, Com Truise will play the following shows across the UK & Ireland this November:

Nov 02 Glasgow, UK @ Stereo
Nov 04 Dublin, IE @ Button Factory
Nov 07 Bristol, UK @ Fleece
Nov 08 London, UK @ Oval Space

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