BONOBO RELEASES NEW VIDEO FOR “BREAK APART”
Playing Laneway Festival February, 2018
Bonobo has today released a new video for “Break Apart” featuring Rhye, a standout track off the critically acclaimed Migration, out now on Ninja Tune via Inertia Music.
Directed by Spencer Greigh, the video is centred around three young couples, in three separate 24-hour periods as they spend an entire day together in one motel room with no phones, televisions, or other distractions. Each comes with their own unique histories, proclivities, and dynamics. We watch their intimate looks, conversations, and touches – juxtaposing their subjective passions with the indifferent transient space of a single motel room.
“I wanted to create the sensation that you, as the viewer, are somehow participating in voyeurism by watching the video,” explains Creigh. “There’s this great dichotomy that you experience watching the video where you’re simultaneously moved by watching these very authentic moments of true feeling and then this uneasy feeling that you’re invading their privacy.”
After a triumphant, festival-closing set at Splendour In The Grass this year, as well as three massive sideshows, Bonobo will return to Australian shores in February, 2018 for St. Jerome’s Laneway Festival. Details below.
Having produced the footage on no budget, and without any expectations, Creigh sent a cut of the video over to Simon Green (Bonobo) and his team, and was surprised and humbled to hear that not only did Simon love the video from the first watch, but wanted to release it officially. “I’d been a fan of Simon’s music for many years and always loved the videos he put out. ‘Break Apart’ is a track that’s sort of painful and pleasurable at the same time, I felt like the video shared some of that almost masochistic quality to it, and the track just added so much life and weight to the video’s nuances.”
Creigh is an L.A. based director working primarily in music videos and commercials. Coming from a background in documentary filmmaking, Spencer’s work consistently pushes conventions, exploring authentic and nuanced stories from unique conceptual perspectives, his work this year has won him a silver Clio for best directing along with two Cannes Lions. He is signed in the U.S. to Whitelist.
Bonobo’s most recent album Migration proved itself a touchstone for both Bonobo’s career and for an audience looking for substance and emotion from the music they listen to, securing the producer a spot at #5 on the UK album charts, #1 on the iTunes Electronic Album charts in over 50 territories, and receiving acclaim from the likes of The Guardian, Pitchfork and i-DMagazine.
BONOBO
AUSTRALIAN TOUR DATES 2018
Friday February 2 | St. Jerome’s Laneway Festival, Adelaide SA
Saturday February 3 | St. Jerome’s Laneway Festival, Melbourne VIC
Sunday February 4 | St. Jerome’s Laneway Festival, Sydney NSW
Saturday February 10 | St. Jerome’s Laneway Festival, Brisbane QLD
Sunday February 11 | St. Jerome’s Laneway Festival, Fremantle WA
Migration by Bonobo is out now on Ninja Tune via Inertia Music
Get it now: https://inertia.lnk.to/Migrati
For more information:
www.bonobomusic.com
www.facebook.com/bonoboofficia
www.twitter.com/si_bonobo
www.instagram.com/si_bonobo
