Kelela explores the empowering message of single “LMK” in BTS video

KELELA EXPLORES THE EMPOWERING MESSAGE OF SINGLE “LMK” IN NEW BEHIND THE SCENES VIDEO Take Me Apart out Friday October 6 on Warp Records via Inertia Music Touring Australia in January

Following the release of her new song “Frontline“, Kelela is back today to share a behind the scenes video for the making of the “LMK” video, originally directed by Andrew Thomas Huang. More than just a look into the production of the music video, the behind the scenes footage is directed by Archie Thomas and features commentary from Kelela on the meaning and context behind “LMK”.

I think when a woman demands respect, men often think that they want to be with them,” says Kelela in the video. “Let me know – just let me know, it ain’t that deep.

“LMK” is the lead single from Kelela’s forthcoming debut album Take Me Apart, which is due Friday October 6 on Warp Records via Inertia Music, and is available for pre-order now. “‘LMK’ isn’t a flirtation – it’s a negotiation, close to an ultimatum,” says New York Times of the single.

“Frontline” originally debuted on HBO’s hit show Insecure which has recently become a destination for bold music programming and one of the most popular and critically acclaimed shows currently on air. Pitchfork selected “Frontline” as Best New Track writing, “One of the sharpest songs she’s made yet,” while Rolling Stone declared the track a “Bold breakup song.

In September Kelela will perform at the iconic Hollywood Bowl alongside like-minded artists SolangeBlood OrangeMoses SumneyKING, and Kelsey Lu. In October she will kick off a lengthy tour, playing shows across North America through November before heading to Australia in January, 2018 in support of The xx.

Watch the original “LMK” film clip and BTS video and pre-order Kelela‘s Take Me Apart now:
https://Inertia.lnk.to/TakeMeApart

PRAISE FOR KELELA

In a time where the world seems insanely out of control, there’s power
in tenderness and loving, which is exactly what Kelela is about,
not just in her music but in her life.

Purple Sneakers

A very welcome return from the producer, songwriter, and singer who looks
set to embark on the biggest push of her career.

ACCLAIM

Kelela has an excellent voice, and she employs it in ambitious ways, a
dedication to craft that precedes any sonic innovation, not simply raising
the bar but reminding lucky listeners where it might’ve once been.

The New Yorker

Kelela is not here to play – she makes that clear from the outset of her
new video for the hook-up single ‘LMK.’

NPR

An empowered and liberating song that asserts not just a woman’s
agency, but also Kelela’s power as an artist.

Pitchfork

‘LMK’ isn’t a flirtation – it’s a negotiation, close to an ultimatum.
The New York Times

If you haven’t already, familiarize yourself with R&B vixen
Kelela immediately.

Billboard

Kelela
Take Me Apart

1. Frontline
2. Waitin
3. Take Me Apart
4. Enough
5. Jupiter
6. Better
7. LMK
8. Truth Or Dare
9. S.O.S.
10. Blue Light
11. Onanon
12. Turn To Dust
13. Bluff
14. Altadena

KELELA
Australian Dates

Supporting The xx

Saturday January 13 | Sidney Myer Music Bowl, Melbourne VIC
Wednesday January 17 | Riverstage, Brisbane QLD
Saturday January 20 | The Domain, Sydney NSW

more info

Take Me Apart by Kelela is out Friday October 6
on Warp Records via Inertia Music
Get it here: 
https://Inertia.lnk.to/TakeMeApart

For media enquiries contact sophie@inertiamusic.com

For more information:
www.kelela.co
www.facebook.com/kelelamusic
www.twitter.com/kelelam
www.instagram.com/kelelam

 

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